July 2, 2025
Article
Our Story: Built on Set, Forged for the Field
OBRA didn’t start in the oilfields of Alberta or the mines of Nevada.
It started in Budapest. In Vancouver. In Yukon. On active sets across the globe — on productions for Netflix, Apple, and the world’s largest film studios. Hundreds of crew. Dozens of departments. Tight timelines. Zero room for error. And always, safety hanging by a thread.
Before OBRA, we ran one of the world’s most trusted set tracking and crew management systems for the film industry. In film, everything must be logged. Every crew member, every entry, every location. Failure to do so risks injury, lawsuits, insurance fallout — or shutting down an entire production.
We didn’t just watch the chaos — we built tools to tame it. And in doing so, we saw something bigger.
Film Was the Prototype. Industry Is the Main Stage.
Across hundreds of high-stakes productions, one pattern emerged again and again:
Workforces were growing more complex. Compliance was getting tighter. Legacy tools weren’t keeping up.
But it wasn’t just film.
We started hearing from safety officers in the mining sector.
From supervisors in heavy construction.
From oil and gas executives managing billion-dollar sites.
They all said the same thing:
“We don’t know who’s on site. We can’t prove compliance. And it’s only getting worse.”
These weren’t creative sets. These were life-or-death environments.
So we made the call.
We took the operational backbone we built in film — and rebuilt it for the world’s most unforgiving industries.
OBRA was born.
Why “OBRA”?
In Spanish and Portuguese, "obra" means a work, a construction, a job site. It’s also used to describe a masterpiece, or a work of significance.
For us, OBRA represents both.
It’s about the real work — the kind that puts steel in the ground, moves oil through pipelines, and digs out the raw materials civilization runs on.
And it’s about the quality of work — not just doing it fast, but doing it right, safely, and with total accountability.
OBRA is a tribute to the workers who risk everything to build the world — and the leaders tasked with protecting them.
The Problem We’re Solving
2024 is a pressure cooker for every industrial operator.
Regulatory bodies are tightening across the US and Canada.
Insurance claims are rising, and payouts are getting denied over missing logs.
“Dark data” — undocumented crew, expired certs, and gaps in safety trails — is the #1 silent risk across sites.
Companies can’t scale compliance by hiring more clipboard-checkers.
They need systems — systems that work in the field, not just in a boardroom demo.
That’s why OBRA exists.
What OBRA Does
We’re not a generic workforce platform. We’re not a compliance spreadsheet with a UI.
We are a field-first safety intelligence engine that brings military-grade visibility to chaotic job sites.
OBRA gives your site:
Live crew visibility – know who’s on site, where, and if they’re certified
Audit-grade documentation – every interaction time-stamped, signed, and defensible
Zone control and access logic – prevent unauthorized entry before it happens
Offline-first workflows – works without signal, in harsh conditions, with gloves on
Real-time compliance alerts – flag expired certs, missed briefings, or overcapacity zones
In short, OBRA turns safety and compliance from a liability into a strategic advantage.
The Shift: Safety as Strategy
The best industrial operators in the world are no longer treating safety like a cost center.
They’re using it as a differentiator.
Winning the next bid? That requires showing you can deliver without risk.
Getting the next project funded? That requires defensible audit trails and rock-solid insurance posture.
Keeping crews safe? That requires real-time visibility, not paper trails or passive systems.
OBRA helps clients reduce:
Incident rates
Insurance exposure
Compliance audit time from days to minutes
But the real value?
We give field teams command-level control — so they can make better decisions, faster, with less risk.
Who We Serve
OBRA is now trusted by leaders across:
Mining: From underground shafts to open-pit operations
Oil & Gas: Pipelines, terminals, refineries, and field operations
Construction: Commercial, civil, and industrial megaprojects
We’re designed to scale from a 30-crew site to a multi-billion-dollar capital project with thousands of rotating workers.
If you manage high-risk people, sites, and workflows — OBRA is for you.
Our Commitment
We’re not a SaaS startup chasing logos.
We’re a field-born, operator-led company committed to building the most powerful safety intelligence infrastructure in the world.
That’s why we:
Support every deployment with white-glove onboarding and dedicated implementation support
Iterate with real-world feedback from your sites — not just internal roadmaps
Partner with industry leaders, insurers, and compliance bodies to future-proof our offering
And we donate 2% of revenue to organizations advancing global field safety, like Mines Advisory Group and Engineers Without Borders.
The Future We See
Every industrial site in the world will soon be judged not just by what it builds — but how it builds it.
We believe a future is possible where:
Zero-incident job sites are the norm
Compliance workflows are fully automated
Every worker goes home safely, every time
OBRA is building that future.
And we invite you to help us lead it.
OBRA means the work.
We’re here to honor it.
And to make it safer, smarter, and stronger than ever before.